Sleep Made Simple, 2019
HD video with sound

6 min 40 sec

Commissioned by Daata Editions for The Bass Art Museum, Miami

Available to purchase on Daata Editions here.

Bob Bicknell-Knight’s Sleep Made Simple is a series of seven individual videos, functioning as a succession of adverts for a fictitious unnamed company that promotes wellness and meditation, forewarning of the future of capitalism, digital healthcare and surveillance.

The videos utilize iconography from Instagram and live news feeds, referencing how companies and corporations produce targeted ads for social media users based on complex data analytics crafted from likes, shares and machine-learning algorithms whilst the simple animation style alludes to stripped down advertising techniques and corporate training videos.

 

Sleep Made Simple, 2019
Installation view

 

Sleep Made Simple, 2019
Film still

 

Sleep Made Simple, 2019
Film still

 

Sleep Made Simple, 2019
Film still

 

Sleep Made Simple, 2019
Film still

 

Sleep Made Simple, 2019
Film still

Sleep Made Simple, 2019
HD video with sound

6 min 40 sec

Commissioned by Daata Editions for The Bass Art Museum, Miami