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Sleep Made Simple, 2019
HD video with sound
6 min 40 sec
Commissioned by Daata Editions for The Bass Art Museum, Miami
Available to purchase on Daata Editions.

Bob Bicknell-Knight’s Sleep Made Simple is a series of seven individual videos, functioning as a succession of adverts for a fictitious unnamed company that promotes wellness and meditation, forewarning of the future of capitalism, digital healthcare and surveillance.

The videos utilize iconography from Instagram and live news feeds, referencing how companies and corporations produce targeted ads for social media users based on complex data analytics crafted from likes, shares and machine-learning algorithms whilst the simple animation style alludes to stripped down advertising techniques and corporate training videos.

The work is available to purchase from Daata here - daata.art/art/sleep-made-simple